As new tablet technology encourages more and more adults, including 17% of the over 65s, to head online*, Churchill Retirement Living, the UK’s fastest growing privately owned retirement housebuilder, has unveiled a new website designed to meet increasing modern demand.
The website features new technology and responsive design to deliver content across tablet, mobile and desktop devices and will be more user friendly to help visitors to the site find the right information quickly.
Spencer McCarthy, Chairman and Group Managing Director at Churchill Retirement Living, comments: “By ensuring our website is responsive to tablet and mobile technology, Churchill is meeting the needs of the ‘silver surfer’ generation.
“More and more adults reaching or at retirement age are using the internet as their first port of call for information and we wanted to ensure that our website was available to them however they were going online. The number of over 65s using tablets has trebled in the last year, with twice as many using smartphones, and it was important that we kept up with these trends.
“Easy to update, the new website will provide up to the minute information for visitors, which is vital in today’s 24/7 society, and will also better reflect Churchill Retirement Living’s brand and values. All of this will ensure that customers can get the right information at a time and place to suit them.”
The website has also been designed to allow Churchill Retirement Living to better monitor how people use it to ensure it continues to meet their needs and is optimised so it is easy for people to find when searching online.