Charlie the Churchill Bear joins Colleagues for Malmesbury Carnival fun!

The sales team from Churchill Retirement Living’s new William Lodge development in Malmesbury were joined by company mascot Charlie Bear for the Malmesbury Carnival Procession on Saturday 31st August.

Charlie joined his Churchill Colleagues and many other local volunteers to collect donations along the carnival route, helping the Carnival Charity to raise a total in excess of £19,000 to support local charities and voluntary organisations. The Churchill team also handed out complimentary balloons, union jack flags and sweets to the crowds who lined the roads.

Jo Ridehalgh, Regional Marketing Executive at Churchill Retirement Living, said:

It was a pleasure for Churchill to be involved in the Malmesbury Carnival & Festival for the first time this year. Our mascot Charlie the Churchill Bear was a real hit with the kids, and the team all enjoyed giving something back to the community and raising money for so many great local causes.

Over 50% of Churchill’s 26 brand new low maintenance one and two bedroom apartments at William Lodge have already been sold. The apartments at the Lodge on Gloucester Road have been designed to make life easier and more enjoyable for buyers in their retirement years and offer security, peace of mind and independent living, while being surrounded by a friendly new community. With prices at the development starting from £240,950, those looking to enjoy a new low maintenance lifestyle in the heart of Malmesbury should enquire now to avoid missing out.

For more information, visit the show complex open Tuesday to Saturday from 10am to 5pm, call 01666 718 270 or go to